The Attention Factory:

A Marketing Engine to Maximize the Brand Asset

Brand Awareness  |  Brand Trust  |  Brand Loyalty

Define the story of the business,  define and engage target audiences, formalize the implementation processes and manage with continuous improvements.

Our Ecosystem Approach

   

1. Market Model

• Brand audit research of key  constiuencies. Build Brand persona based on consumer perception  buying triggers.  
• Identify and enter new market segments,  adding business channels and strategic partners. 
• Customer experience map.

2. Social Media

Geo-target on social media by location  and by attribute.

3. Content

• Relevance to target audiences and build  relationship. 
• Cross promotions.
• Re-purposed by medium.

4. Influencers & Affiliates

• Affiliate calculator and benchmarking.
• Continuous testing of conversion rates by  follower group and communication.

5. Digital Assets

• Digital assets build determined as we  roll through the plan.

6. Splash Pages

• Specific offers and communication  segments. 

7. Websites

• Tracking pixels.
• Ordering portal.

8. Databases

• Databases built and managed by  purchase patterns. 
• Product direction from marketplace  data.

9. Segment & Establish Benchmarks

• Communications by inquiry:
   - Conversion to purchase
   - % of conversion by media
   - Message conversion testing
   - Offers conversions testing
   - Assess campaign performance across  media platforms. 
• By buying benchmarks (1 and done / 3X / 6X)

10. Retarget & Conversion Metrics

• Retargeting.
• Specific campaigns and offers based on where  the consumer is buying/relationship cycle. 
• Cross selling of additional products to our  databases.

We are not an agency. We are not consultants.
We are co-venture partners.

Attention Factory

Management Team

Sarah Freeman

Sarah Freeman is a serial entrepreneur and visionary whose ability to think outside of the box while ensuring her teams ideas can be executed and delivered upon are a unique strength she possesses.

Jack Fishman

Jack is regarded in industry circles as the Branding expert who turns Brand into a verb and can solve problems with solutions that achieve consistent and sustainable increases in sales.

Eric Pezik

As a digital marketer and lead generation expert, Eric stays current in the world of emerging online tools, software, and effective online strategies.

Patrick Tryon

With early involvement in social media marketing, Patrick has become an expert in growing and maintaining social media pages.

We're all in on the RISK if you're all in on the REWARD.

Here's What a Few of Our Co-Venture Partners Have to Say

  

Robert Mattacchione

Robert Mattacchione

Chairman, Board of Directors & CEO - NVOS

As a fast growth company in the ever changing health care industry it has been a pleasure working closely with you over the last four years. You have consistently helped us navigate and implement strategies and tactics to help our business scale.

Your development of our brand standards, including building out the clinic decor package and operational manuals for the new technologies that we’ve launched chain wide and to our affiliates, you have helped us to achieve our company vision and growth.

With our infrastructure demands as a public company you and your team have expedited the timelines that we needed to move at in order to take full advantage of the market development and market penetration opportunities. With your depth of brand knowledge and ‘take action’ customer experience mindset you have been a valuable asset to our team and our business.

Dr. Paul Anderson M. D., D.A.A.P.M 

Dr. Paul Anderson M. D., D.A.A.P.M

CEO, NMRI LLC

I have been working with world class marketing teams for well over two decades and have given The Attention Factory the title of the ‘marketing dream team’. By adding their team as Partners we have the dedicated long-term resources to monitor and pivot as we scale and markets change. Their deep understanding of strategy and global markets in combination with their breadth of understanding the technologies, digital trends and e-platforms have provided impactful insights and fast-track commercialization.

Mary McKinley, NJ

Mary McKinley, NJ

Founder, American Tourist Travel  Turnersville

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454 Mississauga Street, Suite 371
Niagara-On-The-Lake, Ontario L0S 1J0

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